Do it properly or not at all
There is no commercial version of a blend that is out of specification. If a batch does not release, it does not ship — whatever the order book says.
About us
Always Great Ethiopia — and we mean the standard, not the slogan.
AG Ethiopia is a lubricants blender and marketer serving transport, agriculture, construction, manufacturing and power generation across the country.
01 / Our story
Built around a simple frustration.
Anyone running machines in Ethiopia has had the same two conversations. The imported oil is specified correctly but priced for a different economy. The cheap alternative is affordable but nobody can tell you what is actually in the drum.
AG Ethiopia exists to close that gap: internationally sourced base oils and additive packages, blended here under batch control, specified for the conditions machines are worked in, and priced for the operators who work them.
The name is a commitment as much as a brand. Always Great is the standard we hold ourselves to on every batch — and Ethiopia is who it is for.
Our mission
To keep Ethiopian machinery running longer and costing less to own, by making correctly specified lubricants available, affordable and understood — everywhere the work happens.
Our vision
To be the lubricant brand Ethiopian operators name first — trusted because the specification on the label is the specification in the drum, batch after batch.
02 / What we hold to
Four commitments we are willing to be judged on.
Close to the customer
Our technical people spend their time in workshops and plant rooms, not only in the office. Recommendations come from seeing the machine.
International formulation, local knowledge
The range is blended to international specification in the UAE. What we add is knowing which of those grades belongs in an Ethiopian fleet, and holding the stock to supply it.
Responsible with what we handle
Lubricants are a contained risk if they are managed properly and a real one if they are not. We take used-oil recovery seriously.
03 / How we got here
From one gap in the market to a full product line.
Every step has been about moving closer to the machine — in formulation, in production and in distribution.
Origin
A gap in the market
Operators were choosing between imported oils priced for another economy and unbranded product with no traceable specification. Neither served a working fleet.
Formulation
Specified for here
Working with international additive suppliers, grades were developed around Ethiopian duty cycles — altitude, dust loading, fuel quality and realistic drain intervals.
Supply
An international range
Appointment as Ethiopian distributor for AG Lubricants®, blended in the UAE in an ISO 9001:2015 certified plant, brought a fully specified range with documented OEM approvals.
Network
Reaching the regions
Regional hubs and appointed distributors extended coverage beyond Addis Ababa to the corridors and agricultural belts where the machines actually work.
Today
A specified range
Twelve AG Lubricants grades across passenger car, heavy duty, transmission, hydraulic and specialty families — with technical support behind them.
04 / By the numbers
Where we stand today.
12
Grades in the catalogue
5
Product families, from passenger car to industrial
9
Regional distribution hubs
100%
Batches released against a certificate of analysis
Work with a supplier that answers the technical question.
Whether you run six vehicles or six hundred, the conversation starts the same way — what are you running, and how hard are you running it?