Stock you can turn
A focused range built around what actually sells in your territory — not a catalogue you have to carry in full to qualify for terms.
Distribution
Partner with a brand that backs its distributors.
We are appointing distributors and stockists across the regions. If you know your territory and you can move product properly, we would like to talk.
01 / What you get
Six things we commit to on every appointment.
Technical backup
Our technical team supports your sales calls. When a fleet manager asks a specification question, you have an answer behind you.
Brand and point of sale
Signage, shelf material, workshop banners and product guides — supplied, not sold to you at cost.
Training
Practical product and application training for your sales staff and for the workshops you supply.
Reliable replenishment
Stocked lines dispatched within 48 hours, with clear lead times on made-to-order volumes so you can plan.
Territory clarity
Appointed territories with defined boundaries. We will not undercut you into your own customers.
02 / What we look for
A short and honest list.
- Covered, secure storage
Dry, under cover, off the ground, with space to segregate stock and keep drums off open soil.
- Working knowledge of the trade
You do not need to be a chemist, but you should know the difference between a hydraulic oil and a gear oil, and who in your territory buys which.
- Delivery capability
Some means of getting product to workshops and plant in your area, whether that is your own vehicle or a reliable arrangement.
- A clean commercial record
Standard trade references. We are looking for a long relationship, so the first conversation is about fit, not volume.
- Willingness to sell properly
Selling the right grade rather than the easiest one protects the customer’s engine and your reputation. We will support you in doing that.
03 / Coverage
Nine hubs, and room for more.
These are our current regional hubs. Territories outside them are open — and we are actively looking in the areas below.
Addis Ababa
Head office, blending and central warehouse
Adama
Eastern corridor and Djibouti route
Bishoftu
Fleet workshops and industrial estates
Hawassa
Southern region and industrial park
Bahir Dar
Amhara region and agricultural belt
Gondar
North-western region
Mekelle
Northern region
Dire Dawa
Eastern region and cross-border trade
Jimma
South-western region and coffee belt
04 / Apply
Tell us about your territory.
We read every application. Expect a reply within two working days — including if the answer is not yet.